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Videos

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
Company: Jigsaw Research
September 27, 2023
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Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves-12232


Videos

Is this an insight?

The research industry needs to reclaim its most precious asset–the insight. Unless we produce insights, we are just selling small data. We must brand insight as our product and we can only do this by defining it and distinguishing it from...

Catalogue: Congress 2015: Revelations
Authors: Luke Perry, Peter Totman
June 15, 2015
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Citation

Perry and Totman (2015a, June 15). Is this an insight?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-this-an-insight-